Blog
Tag Archive: digital transformation
4 Digital Marketing Trends for 2019
Neophytes to the world of marketing are prone to mistakenly believing that digital marketing is different than other types of marketing. It isn't. Digital marketing is marketing.
Marketing for Generations: Gen X, Baby Boomers and the Silent Gen
While digital media platforms might seem like a no-brainer for the younger generations, it shouldn’t be overlooked for the generations that come before them! Generation X, Baby Boomers and the Silent Gen are actually more tech-savvy than you might think.
Updated - Google’s June 2019 Core Update Explained
As it warned on Sunday, Google has launched the June 2019 algorithm update. That update is now rolling out according to an update from Google.
Marketing for Generations: Z Gen + Millennials
Digital marketing services have been paving the way for businesses of all sizes in terms of brand awareness, lead generation and customer service. As much as traditional marketing is amazing (who doesn’t love a glossy print ad or Geico commercial?), digital marketing is kind of the “boss” these days. Ok - it is the boss.
Twitch: It’s actually a marketing lesson.
It’s safe to say for all marketing companies Omaha Media Group included, the internet has swiftly evolved into more than an informational highway - but into a serious avenue of revenue. We’ve talked about everything from ecommerce sales to answering the popular question, “How do YouTubers make money?”
RIP ‘Grumpy Cat’
As a seasoned digital marketing agency, our industry houses its own “legends”, if you will. The viral kings and queens of the internet.
OMAHA GIVES! 2019
Today our local community celebrates Omaha Gives! This 24-hour donation drive is powered by the Omaha Community Foundation aimed at growing philanthropy in Douglas, Sarpy and Pottawattamie counties!
The ups and downs of user generated content
Eighty-five percent of consumers find visual content posted from other consumers to be more influential than content directly from a brand. In fact, users are twice as likely to share user generated content because they want a friend to see it, yet only fourteen percent of brands know this is happening.
Images and Social Media
Fun fact: the entire concept of marketing began with the Industrial Revolution. The cost of products and building infrastructure made purchasing for consumers much easier. After World War II, business competition got stronger, thus creating the need to sell in a direct and authentic way. A la marketing!
Digital Marketing 101: The Psychology Behind Social
In our Digital Marketing 101 series we unpack the bits and pieces of our industry we feel would be helpful to you, our clients. With an extensive amount of jargon and convoluted terminology, digital marketing can be a lot to take in! While digital marketing includes SERP, SEO, PPC, analytics and more, we feel it’s important to not only explain what things are, but why they are.
